Strategic goals

In August 2017, we concentrated on getting back to basics and refocusing by introducing the FOH-FOUR strategic priorities: optimising the financial, operational and human capital of our group. We understand that addressing these priorities is our foundation for creating long-term sustainable value for all stakeholders in future.


FOH-FOUR long-term strategic priorities

FOH-FOUR long-term strategic priorities

F Financial

  • Optimal capital structure
  • Free cash flow optimisation
  • Process enablers (forecasting, systems, etc)
  • Capital allocation priorities – VBM monitoring

O Operations

  • Defend our current position
  • Optimise operations to full potential
  • Grow in existing markets
  • Manage from the centre

H Human capital

  • Human resource solutions
  • Talent management
  • High performing organisation
  • Organisational culture

Creating sustainable value for all stakeholders

Our strategy was refined to focus on key elements of our business. We highlight some of the key focus areas under each strategic pillar.


Financial

  • Cost of capital
  • Cash flow return on investment (CFROI)
  • Balance sheet strength
  • Liquidity
  • Rating - investment grading
  • Capital allocation

Operations

  • Benchmark performance
  • Execution of energy strategy
  • Business performance
  • Innovative culture
  • Securing strategic materials
  • Optimal sourcing
  • Optimal asset utilisation

Human capital

  • Clear purpose
  • Talent
  • Alignment
  • Inspiring climate
  • Learning for growth
  • Performance management
  • Transformation agenda

CUSTOMERS (VALUE PROPOSITION)

  • Product
  • Services
  • Relationship
  • Brand image

VALUE CREATION FOR ALL STAKEHOLDERS IN A TRANSFORMING SOCIETY


Long-term strategic priorities

Long-term strategic priorities